Major League Soccer is a growing league within the United States. Although soccer is not an American sport, it is growing increasingly more popular. Using a simple OLS regression this thesis provides insight into factors that drive attendance in Major League Soccer. The purpose of this thesis is to determine the factors that increase attendance to help the struggling franchises grow their fan base.
Many studies have investigated which factors contribute to attendance in sports; however, many have not performed such analysis for the sport of football. This article, therefore, investigates the determinants of attendance in English football over eleven seasons, from 2002-2003 to 2012-2013 using a panel estimation method. Various seasonal statistics, economic factors, and demographic factors are used as determinants in the analysis. The results indicate that the league a team plays in, transfer expenditure, and team performance have a positive effect on attendance. On the other hand, we find that city population has a negative effect on attendance. These results provide suggestions for how club owner’s can implement policies in order to increase attendance, consequently increasing revenue and profits.