Viticulture has had a rich and relatively stable history. However, in recent times, the wine industry has undergone many changes. The global wine industry no longer depends on the outmoded practices and wines of the Old World. New World wineries have grown immensely in recent years in both production and consumption. This thesis evaluates marketing strategies that have brought New World countries to their current state. It includes an investigation into market positioning, market segmentation, new packaging, and internet advertising techniques that have found their way into the wineries and brands of the New World.
This paper explores the experience of international camp counselors at an American summer camp in the North East United States. It set out to understand the impact the summer camp environment might have on an individual’s cultural identity. Personal interviews were conducted with ten current or former adult camp counselors from six countries outside of the United States. The research question was framed in the theories of intersubjectivity, habitus and acculturation strategy as well as the relevant body of empirical research. The research found that the culturally intense experience of camp led to an individual’s cultural identity to be the product of active and strategic micro-adjustments and adaptations—in short, ‘doing’ identity.