Operating a college is expensive, and the cost of attendance is rising higher every year, easily surpassing inflation. What if part of the cause of this rising cost is poor “investment” by admissions officers. Are they admitting people that they a priori know will not give back to the college after graduation? Using data provided by the advancement and admissions departments of Colorado College, this paper aims to identify whether students can be grouped into asset classes based on inherent characteristics, and whether those assets behave like stocks in the stock market (i.e. is there a risk-return relationship present). To do this, students from the past 40 years have been grouped according to their shared characteristics (race, sex, etc.). Each group has a mean expected per year donation, and a variance measurement from that mean. These risk and return values are plotted and a regression line is fitted to the groups.
Academics, administrators, and development offices devote a great deal of time and energy attempting to increase giving because colleges and universities rely heavily on charitable contributions to operate. In this quest, a substantial amount of research has been conducted on the relationship between athletic success and giving; however, these studies have focused almost exclusively on the sports of football and basketball. Therefore, the purpose of this thesis is to evaluate the effects of Division I ice hockey success on voluntary contributions to colleges and universities. Looking at ten years of data, the study examines schools with NCAA Division I ice hockey teams. In order to test the relationship, the study uses ordinary least squares regressions and fixed effects models. Total giving, alumni giving, giving to athletics, and giving to academics are all considered. Success is measured by winning percentage, post season play, post season wins, and athletic tradition. Results indicate that giving is sensitive to athletic success, but the effects depend on the type of giving, measure of success, and type of school.
Today, thanks to reduced state and federal funding, alumni donation participation not only plays a pivotal role in the national ranking and prestige of a given college, it is a critical source of income necessary for institutional stability. How, then, can a college like Colorado College (CC) distinguish itself; attracting and identifying more potential alumni donors? Using Advancement Services data from CC on roughly 25,000 alumni between the years 2012 and 2017, this study builds on previous econometric models to investigate and predict patterns of giving as they relate to individual characteristics and various Corporate Social Responsibility (CSR) initiatives. While the majority of individual level findings are consistent with past research, explorations of philanthropic giving tied to CSR and corporate match programs as well as specific institutional projects and funds lead to significant conclusions which warrant continued review to aid in effective donation practices.