The purpose of this study is to add to the literature of CSR research in hopes of filling a gap about the impact of equitable parental leave on financial performance, laying a foundation to fill other CSR-CFP gaps. Gender-neutral parental leave is discussed as a solution to the crippling effects of unequal parental leave policies on both the labor market and companies who seek top talent. To determine whether companies are incentivized to provide a gender-neutral parental leave policy, a two-model approach was used. First, the Leave Impact Model which analyzes the relationship between employee perspectives, including the presence of equitable parental leave, and a company’s ranking in Forbes’ Top 100 Best Places to work in 2018. Then, the Rank Impact Model which analyzes the relationship between that rank and a company’s financial performance using a modified Three Factor Model by Fama and French. The combination of the two results would offer a link between equitable parental leave and financial performance. However, this study is exemplary of the CSR research to date, finding no significance between the presence of equitable parental leave and a company’s financial performance. As such, no claim as to whether companies are incentivized to provide gender-neutral parental leave on the basis of financial performance can be made. Thus, further CSR research and more adequate CSR definitions and data are of paramount importance.