This paper investigates the determinants of college value. For the purposes of this study, college value is measured by college rank. This study aims to find out which determinants are most significant and whether sustainability impacts college rank. In order to test the different variables, an ordinary least squares regression technique and a negative binomial count model were used. Results from the regressions indicate that the constant, the year, the academic reputation score, the student selectivity rank, the faculty resources rank, the graduation and retention rank, the alumni giving rank, the financial resources rank, and the endowment per student are the most significant determinants of college rank. Sustainability appears to be insignificant.