This paper uses a novel dataset of trademark activity for U.S. apparel firms to examine the economic relevance of trademarks to firm market value. Trademarks are the legal representations of a firm’s brands and, as brand assets, have the ability to improve firms’ market position and influence consumer purchase behavior. However, our understanding of the role trademarks play in firms’ valuations in financial markets is limited. This study finds that firms’ trademark portfolios are value relevant to market participants, and carries important implications for corporate IP policies and practices.
Los Angeles is the largest apparel manufacturing region in the United States. The purpose of this thesis is to gain an understanding of the historical, economical, social, and cultural factors that make Los Angeles the most successful apparel production region in the nation and how forthcoming changes in the apparel industry will affect the region. In order to gain an in depth understanding case study methodology is used.