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  • Thumbnail for Breaking the glass ceiling : corporate strategies for advancing executive women
    Breaking the glass ceiling : corporate strategies for advancing executive women by Wyman, Riley Dodd

    As the composition of the workforce grows to at least fifty percent women, female executives remain the exception to the rule. Facing unique obstacles in advancement, women stagnate as they move up the corporate “ladder.” Companies that lack women in the highest levels lose competitive edge, and as research emerges as to the importance of women in the executive suite, companies explore strategies for retaining and advancing females. Using case study analysis and interviews with female employees to analyze specific organizational strategies at Deloitte and General Mills, this thesis explores best practices and corporate strategies for advancing executive women. Bridging cultural and structural strategies, Deloitte and General Mills are considered two of the top companies for promoting women. These companies build strong business cases, demonstrate a commitment through action over rhetoric, create strong accountability mechanisms, maintain CEO-level advocacy and support, and drive change through continual improvement. Using these companies as models, the thesis elucidates these five themes as well as ten best practices for developing a targeted program for advancing executive women.

  • Thumbnail for Addiction, consumer choice, and business strategies in innovative market niches related to leisure : the case of Geocaching.com
    Addiction, consumer choice, and business strategies in innovative market niches related to leisure : the case of Geocaching.com by Shoyleva, Kristina Hristova

    This paper analyses the behavior of users of the website Geocaching.com. The study provides an insight on how internet services can relate to hobbies, sports, and leisure. In particular, this research analyzes the consumers’ inclination to become addicted to the type of services offered by the webpage. With the assumptions made in this study, no patterns of addiction to the services offered by Geocaching.com are identified. This research also examines the characteristics of the new market niche created by Groundspeak with the introduction of the website. This innovative business model is now followed by an array of other companies. This work ends with suggestions of successful business strategies for companies entering or already positioned in the market niche.