In 2009 the global markets experienced a crash the likes of which had not been seen since the Great Depression. This paper seeks to use principles of behavioral finance to analyze the economic climate generated before, after, and during a "bubble" period. The efficient market model presented by Eugene Fama is unable to explain the phenomenon known as a bubble period. Using traditional and nontraditional stock indicators, this paper will examine the correlation between volume and price in relation to the climate in which bubbles are generated.
For individual investors deciding upon an investment strategy involves self evaluation of aversion to risk, social responsibility, and desired returns. Traditional economic theories proclaim individuals are rational creatures who make investment decisions unemotionally to obtain a desired portfolio performance. Recent economists have challenged these foundational theories by proposing that the decision making process for individuals includes abstract factors of emotions and behavioral ripostes. Through research and surveying individuals from varying demographics, the effect of different emotionally states on investment strategies can be examined. The hypothesis states that younger or less investment educated individuals are more susceptible to emotionally-driven investment decisions than older more experienced investors. The results show these demographics do have differing effects on individuals' investment strategies.