The National Basketball Association (NBA) is not only a sports entertainment industry, it is also a business. The main profit function for the NBA is the attendance rating. Studies have examined the details of how this powerful business survives, but none have explored the specific link between all-star players and the attendance rating. This study presents an attendance maximization model that attempts to determine if the presence of an all-star player increases the attendance rating. An Ordinary Least Squares regression model is used to identify the determinants of what different independent variables have on the attendance rating. Results indicate that the true variable to increase the attendance at NBA games is the amount a team wins during the season. Other variables that were found to be significant were the city population, the amount of gate revenue, how many championships a team has won, the real ticket price, and the arena age.