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3 hits

  • Thumbnail for F. P. Stevens photograph - Automobiles
    F. P. Stevens photograph - Automobiles by Stevens, F. P.

    Historic documentation of life at the turn of the 19th century created by residents of Colorado Springs, Colorado in 1901 for the citizens of 2001. Under the direction of Louis R. Ehrich, a prominent 19th century businessman, the items were sealed in a chest which was stored in various building on the Colorado College campus until the official opening January 1, 2001, at the Charles Leaming Tutt Library. Contents of Ms349, Fd 160 no. 89, F. P. Stevens photograph - Automobiles. In 1901, the automobile was just introduced into Colorado Springs.

  • Thumbnail for Shiprock Navajo Indian Agency: D89
    Shiprock Navajo Indian Agency: D89

    Southwestern Ruins, Villages, Pueblos and Missions, 1896-1940: D89

  • Thumbnail for Consumer perception of Chinese cars
    Consumer perception of Chinese cars by Carey, Ramsey Thomas

    In the near future, Chinese automobile manufacturers will import Chinese made cars into the United States automobile market. This thesis analyzes consumer perception of Chinese cars among students at Colorado College. A new theoretical model is constructed to represent the different factors that impact how a consumer perceives products of different country-of-origins. This theoretical model is then adapted into an econometric model that studies the impact of the variables on a consumers overall perception of that good. A survey is designed to capture the independent variables of the econometric model and the data analyzed. The econometric model finds consumer evaluations of Chinese and American are positively impacted by the same variables. The raw data also suggests that consumers perceive Chinese cars to be less safe, built to a lower quality, and carry more risk than Japanese and American automobiles.