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  • Thumbnail for A Match Made in Heaven; Psychological Advertising in the Age of Mass Consumption
    A Match Made in Heaven; Psychological Advertising in the Age of Mass Consumption by Ramirez, Andres Enrique

    The rise of the consumer economy in the United States during the 20th century brought about the rise of advertising. Advertising became such an integral part of our luxury economy that different methods and techniques had to be developed in order to attract a consumer base on a psychological level. Due to a multitude of factors, however, the popularity of psychological advertising did not increase as quickly as other scholars in the field might believe.