This study examines record breaks in swimming in order to determine the factors of athletic success. We use a regression analysis to observe the impact of several variables on the frequency of record breaks ranging from 1969-2009. The study specifically focuses on how innovations affect records when introduced to the competitive swimming world. Proving a strong relationship between technology and record breaks, analysis of the data shows the introduction of one average new technology results in .345 new broken records. It also finds the following factors to have a positive significance on the total number of record breaks: star athletes, a nation’s accessibility to sea, and cold nations.