This paper explores the imposition of an Indianist framework to examine the material aesthetics of tourist attractions and souvenirs along U.S. Route 66 that depict stereotypical imagery of Indigenous peoples. In this paper, I intend to show how Indigenous stereotypes in popular material culture create instances of kitsch. However, on Route 66, this kitsch manifests as hyperkitsch in its attractions’ touristic natures that allow visitors to witness, enact, and play a role in the fantasized life and time of the American Indian. Tourist attractions and certain objects of kitsch create simulated environments and manifestations of hyperreality as tourist attractions that powerfully propel stereotypes that forge non-Native perspectives of Indigenous peoples. This evaluation takes place along the 2,448-mile stretch that is Route 66.