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  • Thumbnail for The business of fine art : does marketing help the fine artist become successful?
    The business of fine art : does marketing help the fine artist become successful? by Tappe, Caroline , Tappé, Caroline

    Currently, there is little information around the benefits of marketing, in respect to the fine art profession. Artists are often averse to marketing due to personality type, lack of marketing education, and the sporadic methods to success in the fine art industry. This study examines the factors that help the career of the artist, with an emphasis on marketing. Fine artists are interviewed to gather information qualitatively, and are further analyzed to articulate the contributing factors to success. Overall, the data suggests marketing as a beneficial implementation to the career of the fine artist, along with support and motivation.