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  • Thumbnail for A failure in marketing
    A failure in marketing by Sly, Jordan S.

    This essay addresses the current climate in the library world from the perspective of a library student. We are at a point where the actual value of libraries and library services are of the utmost importance, but the perceived importance from our patron base is on the decline. The root of the problem is that of marketing. Libraries need to refocus attention on making sure that people are aware of the services the library can provide even as many believe the role to be lost in increasing obsolesce.