Climate variability is threatening businesses that rely on outdoor environments for recreational use. Despite awareness of the negative economic impacts of climate change, its effects on the U.S. ski industry have only recently been studied in more detail. This thesis aims to assess how the United States ski industry is adapting business strategy to climate variability. Using OLS regression, this study shows that adaptation strategies such as snow making are profitable to resorts and could be the answer in larger scale adaptation. Other strategies include regional and business diversification to hedge against the impending effects of climate variability.