Colorado College Logo

  DigitalCC

Use AND (in capitals) to search multiple keywords.
Example: harmonica AND cobos

1 hits

  • Thumbnail for Public Perceptions and Willingness to Pay for Alternative Water Sources
    Public Perceptions and Willingness to Pay for Alternative Water Sources by Sheehan, Che Espenoza

    One way to help address the growing demand for water globally is through the development of alternative water sources, however, one of the biggest obstacles in using these sources is overcoming a strong negative public perception. This paper uses the contingent valuation method to survey what an average American is willing to pay (WTP) for alternative water sources through Amazon’s Mechanical Turk (N = 696). Results show that disgust and prior knowledge of an alternative water source are important determinants of WTP for those water sources.