The present study investigates the ideas of labor market discrimination within the National Basketball Association, specifically consumer discrimination through gate revenues collected at NBA games. Previous research has mainly focused on consumer-based discrimination on consumption of nationally televised games. These studies have shown a variety of results, but the majority imply that consumers discriminate against African-American players. Thus, teams with higher participation by white players enjoy increased revenues. This study will use similar techniques but will attempt to explain the determinants of gate revenues instead of television viewership. In order to accomplish this, an ordinary least squares (OLS) model will be employed, with a wide variety of explanatory variables in an attempt to best explain consumer's preferences when deciding to attend a professional basketball game. The current study has used a more recent data set than previous research. It is the goal of this study to determine if there is evidence of consumer discrimination in the unique labor market of the National Basketball Association.