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  • Thumbnail for ATHLETIC SUCCESS: DOES IT DRIVE ENROLLMENT RETURNS IN U.S. COLLEGES?
    ATHLETIC SUCCESS: DOES IT DRIVE ENROLLMENT RETURNS IN U.S. COLLEGES? by Mars, Jonah A

    This thesis examines the correlations between variables related to college enrollment and college football and basketball success between 2003 and 2012. Using OLS regression to test the correlation between athletics and enrollment, it finds that colleges that produce high draft picks in the NFL and NBA draft are sometimes more highly correlated with improvements in enrollment than colleges that have team success.