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  • Thumbnail for Behavioral Analysis of Rage Donating From 2014 through the 2016 Presidential Election
    Behavioral Analysis of Rage Donating From 2014 through the 2016 Presidential Election by Lee, Madison Elise

    Rage Donating is a novel approach to donating that was created through the emotional and political sentiments of the 2016 Presidential Election. What is so unique about this form of donating is that people are not donating due to moral beliefs or strong support of a specific organization but instead in retaliation to President Trump’s politics and their own anger towards the administration. Since the 2016 Presidential Election non-profit organizations like Planned Parenthood and the ACLU to name only a few have seen a drastic increase in donations (Time, 2016). Since this approach and sentiment to donating is so new, not much is understood or researched on the topic. This study aims to understand how emotions, behavior, and sentiments influence a persons’ affinity towards political advocacy. This study conducts an OLS regression model analysis to evaluate how anger, civic engagement, and satisfaction with the current political America influence a persons’ efforts to change social systems. What was concluded is that behavioral responses (specifically anger) do play a key role in increasing a persons’ likelihood to become politically active.

  • Thumbnail for Behavioral Analysis of Rage Donating From 2014 through The 2016 Presidential Election
    Behavioral Analysis of Rage Donating From 2014 through The 2016 Presidential Election by Lee, Madison Elise

    Rage Donating is a novel approach to donating that was created through the emotional and political sentiments of the 2016 Presidential Election. What is so unique about this form of donating is that people are not donating due to moral beliefs or strong support of a specific organization but instead in retaliation to President Trump's politics and their own anger towards the administration. Since the 2016 Presidential Election non-profit organizations like Planned Parenthood and the ACLU to name only a few have seen a drastic increase in donations (Time, 2016). Since this approach and sentiment to donating is so new, not much is understood or researched on the topic. This study aims to understand how emotions, behavior, and sentiments influence a persons' affinity towards political advocacy. This study conducts an OLS regression model analysis to evaluate how anger, civic engagement, and satisfaction with the current political America influence a persons' efforts to change social systems. What was concluded is that behavioral responses (specifically anger) do play a key role in increasing a persons' likelihood to become politically active.