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  • Thumbnail for The anatomy of a likely donor : econometric evidence on philanthropy to higher education
    The anatomy of a likely donor : econometric evidence on philanthropy to higher education by Johnson, Daniel K. N. , Lara, Christen

    In 2006, philanthropic giving to higher education institutions totaled $28 billion, with the top school receiving just under a billion dollars. Roughly fifteen percent of those funds came from alumni donations. This paper builds upon existing economic models to create an econometric model predicting the ever-more important pattern of alumni giving. We test the model using data from over 22,000 alumni at a private liberal arts college, and report on the probable profiles for annual fund donors and alumni willing and able to give major gifts.