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  • Thumbnail for LOCATION MATTERS: THE IMPACT OF MASS MEDIA ON FERTILITY IN BRAZIL
    LOCATION MATTERS: THE IMPACT OF MASS MEDIA ON FERTILITY IN BRAZIL by Hanson, Annika

    Total fertility rates in Brazil experienced a sharp decrease in the second half of the 20th century—from 6.3 children per woman in 1950 to 2.3 children per woman in 2000. Attempting to explain this phenomenon, current literature explores the correlation between fertility and media. However, few studies include a variable for geographical location in their models and even fewer include location as a variable of interest. This study intends to fill the gap in literature and provides a more comprehensive explanation of the effect of geographical location and mass media on a woman’s fertility. This study concludes that mass media has a greater impact on the fertility of women living in more remote places of residence. Additionally, women living in the North region have significantly more children than women living in other regions, and women living in capital cities have less variation in their responses than women living in other places of residence. These conclusions provide insight for improvement and possible future studies. Further, the increasing influence of media across places of residence presents an encouraging result; mass media can impact fertility in regions that are hard to reach, and it can be used as a means to educate people living in remote locations.