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  • Thumbnail for Feasibility of Optimizing Nonprofit Marketing Programs
    Feasibility of Optimizing Nonprofit Marketing Programs by Hamren, Jack

    While the state of marketing and fundraising programs in the nonprofit sector has been a topic of focus for researchers over the last 20 years, little concrete advice is available for organizations hoping to increase the efficiency of their operations. This paper looks to determine whether data-oriented optimization of marketing programs is feasible in the current state of the industry, and what steps must be taken if it is not.