The study undertaken in this paper will address the subject of the role of organizational culture in the success of GreatAmerica Leasing Corporation (GreatAmerica). This privately held commercial equipment finance firm has, against overwhelming odds, overcome serious competitive shortcomings to become one of the largest entities in a commoditized industry where brand name, cost of funds and expensive systems technology are thought to be overriding competitive advantages. The company has enjoyed a record of impressive financial success competing with some of the largest banking and other corporate giants while selling the exact same commoditized product; money.
