The National Basketball Association is one of the most popular professional sports leagues in the world. Franchise owners want the best players on their team to build an increasing fan base, win championships, and generate revenue. Therefore, players displaying key qualities are more likely to receive more money from owners. This paper investigates what productive, physical, and social attributes along with league regulations are most important in predicting a player’s annual salary. The data shows that social attributes have no effect on determining individual salary, but player productivity, Collective Bargaining Agreements, and physical capabilities are significant determinants of salary.