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  • Thumbnail for Grow Me the Money: Corporate Social Responsibility Initiatives and Alumni Philanthropy in Higher Education
    Grow Me the Money: Corporate Social Responsibility Initiatives and Alumni Philanthropy in Higher Education by Battock, Jacob

    Today, thanks to reduced state and federal funding, alumni donation participation not only plays a pivotal role in the national ranking and prestige of a given college, it is a critical source of income necessary for institutional stability. How, then, can a college like Colorado College (CC) distinguish itself; attracting and identifying more potential alumni donors? Using Advancement Services data from CC on roughly 25,000 alumni between the years 2012 and 2017, this study builds on previous econometric models to investigate and predict patterns of giving as they relate to individual characteristics and various Corporate Social Responsibility (CSR) initiatives. While the majority of individual level findings are consistent with past research, explorations of philanthropic giving tied to CSR and corporate match programs as well as specific institutional projects and funds lead to significant conclusions which warrant continued review to aid in effective donation practices.