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Social network marketing for small businesses

by Martinson, Austin




Media Files
Abstract

Social network marketing is an emerging channel of marketing. It could play a large role with small businesses in their marketing strategies. This thesis looks at the factors that affect the implementation of social network marketing for small businesses. Using models and theories surrounding other forms of direct marketing, this thesis fulfills a role in a marketing media with very little research. Relying on eight interviews with a variety of small business owners in Colorado, this thesis analyzes the advantages and disadvantages of social network marketing.

Note

Includes bibliographical references.

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:8278
Digital Origin
reformatted digital
Extent
63 pages : illustrations