Social network marketing is an emerging channel of marketing. It could play a large role with small businesses in their marketing strategies. This thesis looks at the factors that affect the implementation of social network marketing for small businesses. Using models and theories surrounding other forms of direct marketing, this thesis fulfills a role in a marketing media with very little research. Relying on eight interviews with a variety of small business owners in Colorado, this thesis analyzes the advantages and disadvantages of social network marketing.
Includes bibliographical references.