Previous studies have attempted to draw conclusions on the impact athletic success has on annual giving. There has yet to be conclusive data on this topic. This study will attempt to build on previous research by including more athletic success variables in the model. This study includes data for football, men’s and women’s basketball at Division I and Division III institutions. A separate ordinary least squares regression model was used for each form of annual giving, which included alumni giving, board giving and athletic giving, to identify the determinants of each. The results found for each variable differs depending on the form of giving. Women’s athletic success had an influence on annual donations whereas men’s sports did not and this was the only consistent result across all models. Overall, the results indicate that athletic success does not seem to have a significant impact on annual donations.
Colorado College Honor Code upheld.
Includes bibliographical references.
Colorado College Honor Code upheld.
