Colorado College Logo

  DigitalCC

Use AND (in capitals) to search multiple keywords.
Example: harmonica AND cobos

Demographic determinants of skier satisfaction

by Testwuide, Michael

Abstract

According to recent ski industry research, skiing is, at best, stagnant. At worst, it is doomed for a collapse in the next few decades because of its primary demographic, the baby boomers, will no longer be participating in the sport. Also, with the current economic crisis that we are facing, some ski areas have already felt major effects and are on the brink of failure. In this competitive market environment, ski destination success depends strongly on a thorough analysis of customer satisfaction. Ski area managers need to identify the drivers of customer satisfaction, measure satisfaction levels, and derive the right strategies to increase satisfaction. Many ski resorts monitor customer satisfaction regularly using on-mountain surveys. Using regression analysis from surveys conducted by the National Ski Area Association for the 2008/2009 ski season, this thesis will investigate the demographic determinants associated with skier satisfaction.

Note

Bibliography : pages 50-51

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:6535
Digital Origin
reformatted digital
Extent
63 pages : illustrations