The National Hockey League (NHL) has had troubles in the past with turning a profit. However, recently the NHL has improved revenues since the lockout season of 2004- 2005. Even though the league as a whole is doing better, about half the teams each year still have negative revenues. As many different sport studies have shown in the past, that winning teams are able to draw more fans, and thus, more revenue as well. The sole purpose of this study is to find out what helps a team win hockey games, which creates higher attendance, and ultimately, higher revenue. This study accomplishes this by using Ordinary Least Squares (OLS) and Generalized Method of Moments (GMM) regression along with data from the 2006-2009 seasons to discover the factors that contribute to a NHL team's success. One major finding of this study is that Major Penalties, or more specifically fighting, no longer has a significant impact on helping a team win. By discovering the factors that help a team win, each team can go after the optimal players that will contribute most to winning games.
Bibliography : pages 72-74