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Business aviation and competitive advantage

by Myers, Keir William

Abstract

Despite the fact that business, or "corporate," aircraft use has grown rapidly in the past decades, there fails to be a sound case for justification rooted in business theory. Simultaneously, current strategy literature neglects a body of thought concerning how an external factor, such as business aviation, could affect a firm's core competencies and ultimately competitive advantage. As such, nine firms were interviewed using a business strategy lens in order to understand the justification and mentalities surrounding business aircraft assets. The interviews generated data that suggests a secondary or tertiary link between business aviation and competitive advantage while more importantly exposing the importance of intangibles for competitive advantage generation.

Note

Bibliography : pages 70-74

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:6503
Digital Origin
reformatted digital
Extent
83 pages : illustrations