In today's economy, the failure rates of new companies are astronomical. In 2007 there were about twenty-eight thousand businesses that closed. In 2008, about forty-two thousand closed, and that number only continues to grow. With only twenty-nine percent of new businesses start ups succeeding beyond the first ten years, there is little question that the business world is in the midst of a major transition. The economic theorist and bestselling author, Daniel Pink, has developed a six-part theory to cope with this change. His theory contains six essential aptitudes, which will allow one to excel during this transformational time. Pink describes this movement as a transition from the Information Age, which values logical and linear thinking, to the Conceptual Age, which values inventive, empathetic, and big-picture thinking. This study is an empirical investigation of the simultaneous presence of the six essential aptitudes in ten entrepreneurs, five in product-based industries and five in service-based industries. The results suggest that the transition from the Information Age to the Conceptual Age although well underway, is not yet complete.
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