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The utility of Facebook Page Wall comments : a case study

by Andrews, Sarah Palmer

Abstract

This thesis provides a case study of four major companies' Facebook pages. Comments made by consumers were collected and analyzed for the pages belonging to Dove, BMW, Taco Bell, and Starbucks. This thesis argues that while many believe Facebook to be an extension of Viral Marketing, the case studies provided within show that Facebook is not even a form of marketing. It is an additional but still necessary avenue for the consumer to contact the company.

Note

Includes bibliographical references

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:6469
Digital Origin
reformatted digital
Extent
54 pages : illustrations