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Consumer perception of Chinese cars

by Carey, Ramsey Thomas

Abstract

In the near future, Chinese automobile manufacturers will import Chinese made cars into the United States automobile market. This thesis analyzes consumer perception of Chinese cars among students at Colorado College. A new theoretical model is constructed to represent the different factors that impact how a consumer perceives products of different country-of-origins. This theoretical model is then adapted into an econometric model that studies the impact of the variables on a consumers overall perception of that good. A survey is designed to capture the independent variables of the econometric model and the data analyzed. The econometric model finds consumer evaluations of Chinese and American are positively impacted by the same variables. The raw data also suggests that consumers perceive Chinese cars to be less safe, built to a lower quality, and carry more risk than Japanese and American automobiles.

Note

bachelor

Bachelor of Arts

Includes bibliographical references.

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:6012
Digital Origin
reformatted digital
Extent
88 pages : illustrations
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
de Araujo, Pedro
Department/Program
Department of Economics and Business
Degree Name
bachelor
Degree Type
Bachlor of Arts
Degree Grantor
Colorado College
Date Issued
2010