In the near future, Chinese automobile manufacturers will import Chinese made cars into the United States automobile market. This thesis analyzes consumer perception of Chinese cars among students at Colorado College. A new theoretical model is constructed to represent the different factors that impact how a consumer perceives products of different country-of-origins. This theoretical model is then adapted into an econometric model that studies the impact of the variables on a consumers overall perception of that good. A survey is designed to capture the independent variables of the econometric model and the data analyzed. The econometric model finds consumer evaluations of Chinese and American are positively impacted by the same variables. The raw data also suggests that consumers perceive Chinese cars to be less safe, built to a lower quality, and carry more risk than Japanese and American automobiles.
Bachelor of Arts
Includes bibliographical references.