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Determinants of attendance In ski resorts

by Domenech, Diego

Abstract

Increasing attendance is crucial for the livelihood of ski resorts. With out customers the resorts would not operate. In order to determine the factors that drive attendance in ski resorts it is necessary to use data from previous years to see which variables drive attendance. The approach used to identify the variables involved a dynamic demand function, and an estimation of the effect of these variables using an Ordinary Least Squares regression model. The data used in this study originated from Ski Industries America, and private information obtained from an inside source. The results of the study suggest that there are steps that resorts can take to increase attendance. The most significant variables price, acres, vertical drop, and snowfall. The magnitude of the four aforementioned coefficients is large relative to the others in the model.

Note

Includes bibliographical references.

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:5956
Digital Origin
born digital
Extent
60 pages : illustrations (some color)
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Lybecker, Kristina
Department/Program
Economics and Business
Degree Name
bachelor
Degree Type
Bachelor of Arts
Degree Grantor
Colorado College
Date Issued
2012