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Consumer attitudes and environmentally friendly fashion

by Bell, Taylor Adams

Abstract

Consumers are adopting a greener lifestyle, and demanding more environmentally friendly options. This demand has transcended into the fashion industry. Eco-fashion, which recently was considered exclusive, now is a major focus for large brands and retailers. While the conscious consumer is growing, their attitudes towards environmentally friendly fashion are unclear. This thesis aims to shed light on the consumers involved in this market. Eco-fashion can be anything from organic cotton or bamboo to repossessed materials. The options to reduce the environmental impact of apparel are immense, making the market infinitely large.

Note

Includes bibliographical references.

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:5951
Digital Origin
born digital
Extent
64 pages : color illustrations
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Parco, Jim
Department/Program
Economics and Business
Degree Name
bachelor
Degree Type
Bachelor of Arts
Degree Grantor
Colorado College
Date Issued
2012