Academics, administrators, and development offices devote a great deal of time and energy attempting to increase giving because colleges and universities rely heavily on charitable contributions to operate. In this quest, a substantial amount of research has been conducted on the relationship between athletic success and giving; however, these studies have focused almost exclusively on the sports of football and basketball. Therefore, the purpose of this thesis is to evaluate the effects of Division I ice hockey success on voluntary contributions to colleges and universities. Looking at ten years of data, the study examines schools with NCAA Division I ice hockey teams. In order to test the relationship, the study uses ordinary least squares regressions and fixed effects models. Total giving, alumni giving, giving to athletics, and giving to academics are all considered. Success is measured by winning percentage, post season play, post season wins, and athletic tradition. Results indicate that giving is sensitive to athletic success, but the effects depend on the type of giving, measure of success, and type of school.
Includes bibliographical references.