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Promoting residential renewable energy adoption

by Nordblom, Crosby Van Curan

Abstract

As society has progressed over time, we have developed extensive unsustainable consumption habits, and we will have to deal with the future consequences of those actions. Problems, like climate change, have developed into intricate issues that will require innovative marketing and promotion methods, as they will involve the alteration of solidified social patterns and constructs. Through analyzing products like residential renewable energy, we can better understand how sustainable and responsible behavior can be fostered from the individual level to a national scale. That is why this study asks what factors explain homeowners’ decision to invest in renewable energy? Through exploring past research, understanding current markets, and surveying potential and current renewable energy user, this study attempts to identify the most prominent barriers and effective promoters of residential renewable energy.

Note

Includes bibliographical references.

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:5909
Digital Origin
born digital
Extent
83 pages : color illustrations, color maps
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Smith, Mark
Department/Program
Department of Economics and Business
Degree Name
bachelor
Degree Type
Bachelor of Arts
Degree Grantor
Colorado College
Date Issued
2012