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A case study analysis of the craft beer industry

by Bunn, Thomas Moran

Abstract

The craft beer industry has been growing steadily for the last twenty years while big brewers are losing market share. The front range of Colorado is one of the epicenters of the craft brewing industry and hosts a wide variety of different brewing business models. As such, this study attempts to understand why the industry is growing, what threats it faces, and what trajectory it is on for the future by interviewing the people behind an assortment of breweries on the front range of Colorado.

Note

Includes bibliographical references.

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:5814
Digital Origin
born digital
Extent
74 pages : illustrations (some color)
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Smith, Mark
Department/Program
Economics and Business
Degree Name
bachelor
Degree Type
Bachelor of Arts
Degree Grantor
Colorado College
Date Issued
2012