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How can colleges increase enrollment through marketing?

by Nkambule, Banele

Abstract

The objective of this thesis is to improve higher education marketing and, thus, increase enrollments. The key to successfully enhance recruitment efforts and marketing strategies is knowing students’ preferences, evaluating the institution, and learning more about the competition. This thesis creates a model that shows the effects of admitted student’s preferences on enrollment. Data from Admitted Students’ Questionnaire are used to test this model. Moreover, the thesis also creates a model that shows higher education institutions’ performance and how performance is affected by competition. The higher education institutions examined in this thesis are Colorado College, Colgate University and Wake Forest University

Note

Includes bibliographical references.

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:5795
Digital Origin
born digital
Extent
71 pages : illustrations
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Stimpert, Larry
Department/Program
Economics and Business
Degree Name
bachelor
Degree Type
Bachelor of Arts
Degree Grantor
Colorado College
Date Issued
2012