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Attendance in the National Basketball Association

by Taylor, Moses

Abstract

The National Basketball Association (NBA) is not only a sports entertainment industry, it is also a business. The main profit function for the NBA is the attendance rating. Studies have examined the details of how this powerful business survives, but none have explored the specific link between all-star players and the attendance rating. This study presents an attendance maximization model that attempts to determine if the presence of an all-star player increases the attendance rating. An Ordinary Least Squares regression model is used to identify the determinants of what different independent variables have on the attendance rating. Results indicate that the true variable to increase the attendance at NBA games is the amount a team wins during the season. Other variables that were found to be significant were the city population, the amount of gate revenue, how many championships a team has won, the real ticket price, and the arena age.

Note

Includes bibliographical references.

Title self-submitted as: Attandance in the National Basketball Association

Administrative Notes

Title self-submitted as: Attandance in the National Basketball Association

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:5789
Digital Origin
born digital
Extent
61 pages : illustrations (some color)
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Fenn, Aju
Department/Program
Economics and Business
Degree Name
bachelor
Degree Type
Bachelor of Arts
Degree Grantor
Colorado College
Date Issued
2012