The increasing presence of supporter groups, or organized fan groups driven by diverse cultural practices, of the Colorado Rapids has resulted in a non-traditional American spectator experience for some fans at games and is an area suitable for sociological study due to gaps in the body of literature. Using Giulianotti and Robertson’s (2007) theory of glocalization as a lens, this thesis examines the forces that are influencing the supporter groups. This study investigates the effect of the forces of globalization on the supporter groups of the Colorado Rapids. Qualitative methods and in-depth interviews were used to obtain information about these processes. This study found three forces simultaneously competing with one another in an effort to become the cultural norm for spectators at Colorado Rapids games.
Includes bibliographical references.