Marketing strategies have changed over the last few decades and are still changing. Marketing managers need to realize these changes in marketing strategies and use them effectively to market to the changing demographic of skiers. Skiers are getting older and the numbers of advanced skiers is increasing, but as they get older more and more of the baby boomer generation is exiting the sport there needs to be a strong effort to encourage younger and newer participants to avidly pursue the sport and more importantly start them at your resort and keep them as lifelong participants. The purpose of this thesis is to research different marketing strategies and campaigns so that resort marketers can determine where and how to allocate them. In addition it will determine which marketable expenditures positively affect skier visits.
Bachelor of Arts
Includes bibliographical references.