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Ski resort marketing in the United States

by Webb, Derrick Scott

Abstract

Marketing strategies have changed over the last few decades and are still changing. Marketing managers need to realize these changes in marketing strategies and use them effectively to market to the changing demographic of skiers. Skiers are getting older and the numbers of advanced skiers is increasing, but as they get older more and more of the baby boomer generation is exiting the sport there needs to be a strong effort to encourage younger and newer participants to avidly pursue the sport and more importantly start them at your resort and keep them as lifelong participants. The purpose of this thesis is to research different marketing strategies and campaigns so that resort marketers can determine where and how to allocate them. In addition it will determine which marketable expenditures positively affect skier visits.

Note

bachelor

Bachelor of Arts

Includes bibliographical references.

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:3430
Digital Origin
born digital
Extent
63 pages : illustratons
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Laux, Judy
Department/Program
Department of Economics and Business
Degree Name
bachelor
Degree Type
Bachelor of Arts
Degree Grantor
Colorado College
Date Issued
2011