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Addiction, consumer choice, and business strategies in innovative market niches related to leisure : the case of Geocaching.com

by Shoyleva, Kristina Hristova

Abstract

This paper analyses the behavior of users of the website Geocaching.com. The study provides an insight on how internet services can relate to hobbies, sports, and leisure. In particular, this research analyzes the consumers’ inclination to become addicted to the type of services offered by the webpage. With the assumptions made in this study, no patterns of addiction to the services offered by Geocaching.com are identified. This research also examines the characteristics of the new market niche created by Groundspeak with the introduction of the website. This innovative business model is now followed by an array of other companies. This work ends with suggestions of successful business strategies for companies entering or already positioned in the market niche.

Note

bachelor

Bachelor of Arts

Includes bibliographical references.

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:3423
Digital Origin
born digital
Extent
72 pages : illustrations, color map
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Johnson, Daniel
Department/Program
Department of Economics and Business
Degree Name
bachelor
Degree Type
Bachelor of Arts
Degree Grantor
Colorado College
Date Issued
2011