This thesis examines the impact that men’s college basketball success has on the quantity and quality of student applications over the two years following the school’s basketball success. The quantity of applications as well as SAT and ACT scores sent to the schools following NCAA tournament success serve as dependent variables. By examining how far a team goes in the NCAA tournament and its impact on their schools applicant pool, this thesis will assess whether men’s college basketball teams act as an advertising tool for their respective schools.
Bachelor of Arts
Includes bibliographical references.