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The impact of men's NCAA Basketball Tournament success on quality and quantity of student applications

by McGhie, Andrew Duncan

Abstract

This thesis examines the impact that men’s college basketball success has on the quantity and quality of student applications over the two years following the school’s basketball success. The quantity of applications as well as SAT and ACT scores sent to the schools following NCAA tournament success serve as dependent variables. By examining how far a team goes in the NCAA tournament and its impact on their schools applicant pool, this thesis will assess whether men’s college basketball teams act as an advertising tool for their respective schools.

Note

bachelor

Bachelor of Arts

Includes bibliographical references.

Administrative Notes

None

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:3362
Digital Origin
born digital
Extent
62 pages : illustrations (some color)
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Khraiche, Maroula
Department/Program
Department of Economics and Business
Degree Name
bachelor
Degree Type
Bachelor of Arts
Degree Grantor
Colorado College
Date Issued
2011