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AMERICA’S FAVORITE PASTIME VS THE GREAT RECESSION: HOW UNEMPLOYMENT AFFECTED ATTENDANCE OF MAJOR LEAGUE BASEBALL GAMES DURING THE RECESSION OF 2007-2009

by Katich, Payton Amber

Abstract

Previous research has demonstrated how the Great Recession affected attendance for Major League Baseball. The purpose of this study is to show that high levels of unemployment had the most significant impact on attendance during the recession. Data was collected from 2006, 2008, and 2011 to create a linear regression model that includes attendance for all thirty Major League Baseball teams, the unemployment rates in the corresponding Metropolitan Statistical Areas, and various demographics. Using OLS estimators, the results suggest that unemployment did not have a statistically significant effect on attendance. However, attendance was higher in areas with larger populations of women, African Americans, and people between the ages of 35 to 54. Thus, this study is useful because it provides the framework for an effective marketing plan Major League Baseball teams can use to maintain attendance rates during the next recession.

Note

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Includes bibliographical references.

Administrative Notes

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Copyright
Copyright restrictions apply.
Publisher
Colorado College Tutt Library
PID
coccc:31005
Digital Origin
born digital
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Richard Peterson
Department/Program
Economics and Business
Degree Name
Bachelor of Arts
Degree Type
bachelor
Degree Grantor
Colorado College Tutt Library
Date Issued
2019-05