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PGA Tour: The Relative Shift in TV Ratings Since the Beginning of the FedEx Cup Era

by Martello, James, Jr.

Creator
  • Martello, James, Jr.
Date Created
2019-02-12T22:51:18.492028
Date Issued
2019-05
Place
Colorado Springs, Colorado
Language
  • English
Subject
Topic
Genre
  • thesis
Abstract

Top players in the sports industry enjoy a fanatical following across the globe, making them ideal prospects for advertising campaigns in both print and electronic media forms. This paper uses decades of TV ratings, specifically from golfs FedEx Cup Era and television shows in general. Using weekly data from the Top 5 FedEx Cup ranked players presence in the Top 10 of golf’s most competitive tournaments, the presence of Tiger Woods, and the number 1 ranked television show of the year, this study utilizes a generalized least squares regression. This study hypothesizes that all variables used will positively affect the golf tournaments television rating. The results suggest that most variables do positively affect TV ratings, but based on the statistical evidence the hypothesis was not present.

Note

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Includes bibliographical references.

Administrative Notes

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Copyright
Copyright restrictions apply.
Publisher
Colorado College Tutt Library
PID
coccc:30906
Digital Origin
born digital
Extent
27 pages
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Neal Rappaport
Department/Program
Economics and Business
Degree Name
Bachelor of Arts
Degree Type
bachelor
Degree Grantor
Colorado College Tutt Library
Date Issued
2019-05