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Grow Me the Money: Corporate Social Responsibility Initiatives and Alumni Philanthropy in Higher Education

by Battock, Jacob

Abstract

Today, thanks to reduced state and federal funding, alumni donation participation not only plays a pivotal role in the national ranking and prestige of a given college, it is a critical source of income necessary for institutional stability. How, then, can a college like Colorado College (CC) distinguish itself; attracting and identifying more potential alumni donors? Using Advancement Services data from CC on roughly 25,000 alumni between the years 2012 and 2017, this study builds on previous econometric models to investigate and predict patterns of giving as they relate to individual characteristics and various Corporate Social Responsibility (CSR) initiatives. While the majority of individual level findings are consistent with past research, explorations of philanthropic giving tied to CSR and corporate match programs as well as specific institutional projects and funds lead to significant conclusions which warrant continued review to aid in effective donation practices.

Note

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Includes bibliographical references.

Administrative Notes

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Copyright
Copyright restrictions apply.
Publisher
Colorado College Tutt Library
PID
coccc:29925
Digital Origin
born digital
Extent
63 pages : illustrations
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Johnson, Daniel
Department/Program
Economics and Business
Degree Name
Bachelor of Arts
Degree Type
bachelor
Degree Grantor
Colorado College Tutt Library
Date Issued
2018-05