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Dealing With Digitization: An Independent Artist's Perspective

by Rappaport, Daniel Forrest

Abstract

This essay explores how recent change in the music industry, specifically the shift toward digital streaming services like Spotify and Apple music, has affected opportunities available to independent artists. It analyzes business models and social drivers responsible for the success of such streaming services in contrast to those of large-scale record companies, and identifies certain consequences implicit for independent artists through these differences. The paper also examines strategies used by independent artists to gain success, and suggests certain models of operation for such a musician to efficiently navigate the new digital music industry.

Note

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Includes bibliographical references.

Administrative Notes

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Copyright
Copyright restrictions apply.
Publisher
Colorado College Tutt Library
PID
coccc:29657
Digital Origin
born digital
Extent
26 pages : illustrations
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Ryan Banagale
Department/Program
Music
Degree Name
Bachelor of Arts
Degree Type
bachelor
Degree Grantor
Colorado College Tutt Library
Date Issued
2017-07