Colorado College Logo

  DigitalCC

Use AND (in capitals) to search multiple keywords.
Example: harmonica AND cobos

Behavioral Analysis of Rage Donating From 2014 through the 2016 Presidential Election

by Lee, Madison Elise

Abstract

Rage Donating is a novel approach to donating that was created through the emotional and political sentiments of the 2016 Presidential Election. What is so unique about this form of donating is that people are not donating due to moral beliefs or strong support of a specific organization but instead in retaliation to President Trump’s politics and their own anger towards the administration. Since the 2016 Presidential Election non-profit organizations like Planned Parenthood and the ACLU to name only a few have seen a drastic increase in donations (Time, 2016). Since this approach and sentiment to donating is so new, not much is understood or researched on the topic. This study aims to understand how emotions, behavior, and sentiments influence a persons’ affinity towards political advocacy. This study conducts an OLS regression model analysis to evaluate how anger, civic engagement, and satisfaction with the current political America influence a persons’ efforts to change social systems. What was concluded is that behavioral responses (specifically anger) do play a key role in increasing a persons’ likelihood to become politically active.

Note

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Includes bibliographical references.

Administrative Notes

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Copyright
Copyright restrictions apply.
Publisher
Colorado College Tutt Library
PID
coccc:29640
Digital Origin
born digital
Extent
35 pages : illustrations
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Katrina Miller-Stevens
Department/Program
Economics and Business
Degree Name
Bachelor of Arts
Degree Type
bachelor
Degree Grantor
Colorado College Tutt Library
Date Issued
2018-05